New 137,000 Square Foot Industrial Project in Florham Park Breaks Ground

Florham Park, NJ – A significant new industrial project is underway in Florham Park, bringing more than 135,000 square feet of warehouse and logistics space to the area. The development, a joint venture by The STRO Cos. and Kushner Real Estate Group (KRE Group), broke ground on Tuesday at a former office and data center property at 19 Vreeland Road.

Key Details of the Project:

• Project Size: 137,000 square feet
• Location: 19 Vreeland Road, Florham Park, NJ
• Site Area: Approximately 14.5 acres
• Developers: The STRO Cos. and Kushner Real Estate Group
• Completion Date: First quarter of 2025

The new facility will feature:

• Ceiling Height: 36-foot clear heights
• Loading Docks: 26 loading docks
• Drive-In: One drive-in
• Parking: 108 car spaces and 36 trailer spaces

Cushman & Wakefield is handling the leasing for the project, with a team led by Bill Waxman, Mindy Lissner, Morgan Nitti, and Jeff Volpi. The team is already seeing interest from potential tenants, attracted by the site's strategic location approximately five miles from Interstate 280 and Interstate 287. This prime location offers easy access to major highways, Port Newark-Elizabeth, and Newark Liberty International Airport.

“I think, as elected officials, it’s our job to think outside the box regularly,” Mayor Mark Tayor said, noting that he and the borough council have “had a struggle” with waning demand for older, suburban office space.

“We have buildings that are empty all the way down this road, and we decided to make a new zone to try and foster new ideas and new possibilities,” he added. “I think this is the first of many.”

STRO acquired the property in 2021 for $7.3 million through a deal arranged by JLL’s New Jersey capital markets team. The 141,000-square-foot site was previously used as an office and data center by Bank of New York Mellon.

“We do feel really comfortable with the marketplace and think that it’s going to be an amazing project,” said Steve Millstein, STRO’s founder and principal. “So we’re really excited about it, and I wanted to thank Mayor Taylor again.”

This project is the first to break ground since Florham Park approved a new industrial zone, transitioning the area from its long-standing office building usage. The establishment of the new industrial zone in late 2022 marked a significant change, as it was the first major revision to Florham Park's zoning ordinance in over 20 years.

“The only thing better than a groundbreaking is a building opening, so that will be the next step,” said Murray Kushner, KRE Group’s chairman. “We’re very appreciative of all the efforts of our respective offices, very appreciative of all of the government officials in Florham Park, especially the mayor for helping us get here.”

The redevelopment at 19 Vreeland Road is expected to catalyze further investment in Florham Park’s industrial sector, potentially sparking additional projects in the borough’s newly designated industrial zone.

“It’s always been a great location for business,” said Noah Chrismer, KRE’s director of planning and entitlements, noting that both partners in the joint venture own multiple buildings in the area, “so they identified this as a great site without the end use set at the time. Then the rezoning happened, and we were lucky enough to work with the town on that.”