PrimoHoagies is known for its gourmet hoagies with high-quality meats and cheeses piled high on fresh-baked rolls. Today, Primo announced the grand opening of its newest location in Morristown, NJ is set for Thursday, October 26, at 10:00 a.m. Owned by local residents Patty Babb and Drew Busa, the franchise is located at 44 Speedwell Ave, Morristown, NJ 07960. A ribbon-cutting ceremony will begin promptly at 9:45 a.m.

To celebrate Morristown’s new favorite hoagie destination, PrimoHoagies is offering the first 100 customers* in line on October 26, a free Primo Size Hoagie. For the rest of Grand Opening day, customers who enroll in the rewards program will enjoy Primo Size Hoagies for just $6.99.

In addition, PrimoHoagies is introducing an exciting "Golden Ticket" promotion that will run throughout the week following the grand opening. Ten golden tickets will be randomly placed within hoagies, and lucky customers who discover these golden tickets can redeem them at the Morristown, NJ location for a $25 PrimoHoagies gift card.

Using recipes passed down through generations for its iconic hoagies, PrimoHoagies layers Thumann’s gourmet meats and cheeses a secret blend of spices and locally sourced fresh vegetables onto award-winning seeded rolls that are baked fresh throughout the day. The casual restaurant’s diverse menu features a wide variety of cold and hot hoagies cheesesteaks wraps vegetarian options sides chips drinks cookies desserts and more.

*Opening Day hoagie special and giveaway are available for customers who join or are currently enrolled in the complimentary Rewards Program. Text “Primo” to (484) 270-4000 to join the rewards program and start saving with special offers.