By signing S3206, Governor Phil Murphy solidifies the existence of "Central Jersey" and gears up to promote its rich history, landscapes, and attractions in state tourism campaigns.
Putting an end to the long-standing debate, Governor Phil Murphy signed a bill today to officially recognize Central Jersey as a region and promote its rich cultural and historical significance as part of the state's tourism efforts.
SOMERVILLE – Governor Phil Murphy has taken a landmark step in New Jersey's regional identity and tourism by signing S3206, a bill to recognize and promote Central Jersey. The legislation mandates the re-drawing of the State tourism map to include the "Central Jersey" region and incorporate it in all regional marketing campaigns, including publications and on VisitNJ.org.
Who? Governor Phil Murphy, New Jersey Secretary of State Tahesha Way, Senator Andrew Zwicker, Assemblyman Roy Freiman, and other local representatives.
What? The signing of bill S3206 to officially recognize Central Jersey and promote tourism in the region.
When? The bill was signed today and will take effect 90 days after enactment.
Where? The signing took place in Somerville, New Jersey.
Why? To settle the longstanding debate on the existence of Central Jersey and to promote tourism, economic growth, and job creation in the region.
How? By creating a "Central Jersey" region comprised of the counties of Hunterdon, Mercer, Middlesex, and Somerset, and incorporating it into regional marketing campaigns.
“Today, we settle the decades-old debate once and for all: Central Jersey exists,” declared Governor Murphy. “We eagerly anticipate the opportunity to share these wonders with the world.”
The region will showcase its rich history, scenic walking sites, harvest festivals, breweries, and Revolutionary War sites.
Secretary of State Tahesha Way shared her excitement, stating that tourism is vital to the state's economy and that the legislation would strengthen Central Jersey's ability to draw new and returning visitors.
The prime sponsors for this bill, Senator Andrew Zwicker and Assemblyman Roy Freiman, expressed their belief in the potential of Central Jersey as a hub of tourism, innovation, and history. Other state representatives emphasized the region's unique cultural, historical, and agricultural significance.
“Central Jersey holds a unique cultural and historical resonance in our state and offers a unique combination of historical, agricultural, artistic, and eco-tourism experiences that are comparable to any other part of the country,” said Senator Bob Smith.
The move not only recognizes Central Jersey but also lays the foundation for boosting tourism in the region, contributing to local economies, and highlighting New Jersey's diverse attractions. This commitment symbolizes a unified effort to allow Central Jersey to shine as both a journey and a destination, enriching the tourism landscape of the state.