Woofie's® of Morristown Announces Official Grand Opening of Premier Mobile Pet Care Services, with Ribbon Cutting Ceremony Following St. Patrick’s Day Parade

Public invited to bring dogs dressed in St. Patrick’s Day attire to Headquarters Plaza, Pioneer Park to participate in festivities

Morristown, NJ – February 8, 2024 – Woofie’s of Morristown announces its grand opening to provide premier mobile pet services throughout much of Morris County, as the first Woofie’s franchise in New Jersey. It will celebrate its grand opening at a ribbon-cutting ceremony with special guests in Headquarters Plaza, on March 9, 2024, immediately following the Morris County St. Patrick’s Day Parade.

Woofie’s of Morristown is a female independently owned and operated franchise with Jill D’Esposito at the helm. Jill, a New Jersey native, previously an executive administrative assistant in manufacturing, started Woofie’s of Morristown to have a business to call her own that she could be passionate about, as an animal lover, and could eventually pass down to family.

“As pet parents, we all know how difficult it can be to get reliable and caring pet-sitting and grooming services with the flexibility we need in our busy schedules. So, we decided to do it ourselves,” says Jill. “We chose to join Woofie’s because of the company’s excellent reputation, systems, and advanced technology, such as its mobile app for pet owners to schedule and change appointments and get updates on pets. It’s an exciting endeavor and one that we love!”

Woofie’s of Morristown offers multiple pet services to an expansive territory in Morris County, including Brookside, Cedar Knolls, Convent Station, East Hanover, Florham Park, Ironia, Madison, Mendham, Morris Plains, Morristown, Mount Freedom, Mount Tabor, Parsippany, Randolph and Whippany. Woofie’s pet services, delivered by well-trained professionals, some of whom are pet-CPR-trained, include:

• ● Mobile pet spa grooming
• ● Dog exercise and walking
• ● In-home day or overnight pet sitting
• ● Customizable services

To celebrate the opening, Woofie’s of Morristown plans to participate with its mobile pet spa in the Morristown St. Patrick’s Day Parade and a Ribbon Cutting Ceremony immediately following in Pioneer Park, from approximately 1:00-3:30 p.m., where it will run a “Best Dressed Pup” contest for pets in St. Patrick’s Day attire. It will also offer free mini brush-outs in their Mobile Spa, coupons to use on future services (one per pet/person, as time and supplies allow), fun giveaways (as time and supplies allow), and music by DJ Joey C Entertainment.

Woofie’s of Morristown opened just two months ago and already is experiencing great interest. Plans are underway to expand into Summit, Mountainside, Westfield, and surrounding towns in summer 2024. It is adding to its team of dog walkers, pet sitters; interested applicants may apply here.

Visit for more details, book an appointment, or call (908) 282-3131 for information on Woofie’s services.

About Woofie’s

Founded in 2004 and franchising since 2018, Woofie’s is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s is further set apart by its completely customizable services and focus on customer service. Today, there are 28 locations open and operating in California, Colorado, Florida, Maryland, Michigan, Missouri, New Jersey, New York, North Carolina, Oklahoma, South Carolina, Texas, Utah, and Virginia.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic, Homewatch CareGivers, Junkluggers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie's. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.