All the New Businesses That Opened in Morristown in 2023, October Update

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October Update: From Italian Sandwich Shops to Apartments and Award-Winning Gelato, Morristown's bustling business scene diversifies further.

Morristown, a community already brimming with activity, adds to its business repertoire as several new establishments opened their doors in 2023, offering a range of products and services tailored to local needs.

Since our last update in early October, Morristown has seen the addition of several new businesses. Here we highlight the addition of PrimoHoagies, the italian specialty sandwich shop on Speedwell Avenue, Valley Bank's new 120k sq. foot headquarters on Speedwell, 4Ever Young, the "anti-aging solution" health spa that opened its Morristown location on 40 Market Street, and more!


October Grand Openings in Morristown, NJ:

PrimoHoagies - 44 Speedwell Avenue [Opened October 26]

PrimoHoagies, famous for mouth-watering hoagies piled high with top-quality meats, cheeses, and a unique blend of spices, held the grand opening of its newest location in Morristown, NJ, Thursday, October 26, at 10:00 a.m. The store, located at 44 Speedwell Ave, Morristown, NJ 07960, is owned by local residents Patty Babb and Drew Busa.


Valley Bank - 52-74 Speedwell Avenue [Opened October 23]

Valley Bank unveiled its new 120,000-square-foot headquarters in downtown Morristown, housing 600 employees in a modern, energy-efficient workspace designed for sustainability. Situated on Speedwell Avenue, the facility features collaboration spaces, huddle rooms, modern technology access, centralized business hubs, and terraces overlooking the city. Developed by SJP Properties and Scotto Properties, with Gensler as the architect, the building replaces previous vacant structures near the Hyatt Regency. Its prime location offers proximity to Morristown Green, various downtown amenities, and the NJ Transit’s Midtown Direct line.


4Ever Young Morristown - 40 Market Street [Opened October 6]

4Ever Young aims to be more than just a beauty clinic; it's an aesthetic and wellness center designed to cater to the unique health needs of each patient. Their approach is proactive, providing modern and technologically advanced treatments to improve well-being and appearance.


September Grand Openings in Morristown, NJ:

Tyree's Table - 68 South Street [Opened September 23]

Tyree’s Table, founded by David & Leilah Tyree, offers more than just food; it offers a lifestyle. With its commitment to healthy living, Tyree's Table aims to have a lasting impact on the community by promoting personal well-being through a curated menu.


June Grand Openings in Morristown, NJ:

7-Eleven - 47 Pine Street [Opened June 22]

The well-known convenience store chain opened a new location on June 22, bringing daily essentials closer to Morristown residents.


Sanofi, M Station West Groundbreaking - 100 Morris Street [Broke Ground June 21]

Sanofi broke ground on M Station West on June 21, symbolizing its commitment to healthcare innovation and adding economic vibrancy to the community.


TB Yoga House - 12 Community Place [Opened June 7]

Opened June 7, this studio provides vinyasa-style yoga classes set to music.


April Grand Openings in Morristown, NJ:

NoJobCards - 11 South Street, 2nd Floor [Opened April 22]

April 22 NoJob SportsCards opened its doors, catering to sports memorabilia enthusiasts with both a retail and streaming service on @Wahtnotsports.


Moxie Salon and Beauty Bar - 43 South Street [Opened April 21]

Opened April 21, founded by Jenn and Jamie Dunn, Moxie Salon aims to provide exceptional hair care and beauty services.


March Grand Openings in Morristown, NJ:

effin egg - 30 Morris Street [Opened March 30]

Effin Egg specializes in fast-casual breakfast options, marking another culinary addition to Morristown’s diverse food scene.


Max on Morris - 175 Morris Street [Opened March 22]

Launched in March, this 85-unit multifamily community was inaugurated by Morristown Mayor Timothy Dougherty, offering state-of-the-art residential spaces.


January Grand Openings in Morristown, NJ:

Guerriero Gelato - 64 South Street [Opened January 13]

Guerriero Gelato provides a diverse range of frozen desserts, from hard ice creams to plant-based gelato.

With these new additions, Morristown continues to cement its status as a booming hub for creativity, innovation, and community well-being. As we move toward the end of 2023, the town looks forward to welcoming even more diverse and exciting businesses.



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