New Jersey Joins Multistate Lawsuit Against Uber Over Deceptive Subscription Practices

Attorney General Platkin alleges Uber trapped consumers in difficult-to-cancel Uber One memberships, violating state and federal consumer protection laws.

MORRISTOWN, N.J. — New Jersey has joined a coalition of 22 states and local law enforcement agencies in a federal lawsuit against Uber Technologies, LLC, and Uber USA, LLC, accusing the company of deceptive and unfair practices related to its Uber One subscription service.

The legal action, which expands a case initially filed by the Federal Trade Commission (FTC) in April 2025, alleges that Uber misled consumers about Uber One—a paid monthly or annual subscription that claims to offer savings on rides and deliveries—and then made cancellation of the service intentionally difficult.

Uber One is advertised at $9.99 per month or $96 per year and automatically renews by charging the user’s payment method. While Uber markets the service with promises that it can be “canceled anytime,” the lawsuit contends that consumers were often forced through an excessively complex cancellation process. In many cases, users encountered as many as 23 screens and over 30 required actions—such as clicks, scrolls, and form submissions—just to request cancellation.

Platkin: “One Hand Already in Your Wallet”

Attorney General Matthew J. Platkin stated that the practices described in the lawsuit constitute violations of New Jersey’s Consumer Fraud Act and federal law, noting that consumers were unfairly charged and burdened.

“Canceling a subscription service should not force you through a byzantine process,” Platkin said. “We’ll continue to fight to ensure that all New Jerseyans are protected from deceptive and unfair corporate practices that cost them their hard-earned money.”

Acting Director of the Division of Consumer Affairs, Elizabeth M. Harris, added that the lawsuit lays out how consumers “felt trapped and scammed” and were often unable to stop recurring charges even after attempting to cancel.

Key Allegations Against Uber

According to the complaint, Uber engaged in multiple unfair or unlawful tactics, including:

• Negative option marketing: Automatically charging users after a free trial unless they cancel—without clear consent or warning.

• Premature billing: Charging some users before their billing date or before the free trial period ended.

• Unauthorized enrollment: Enrolling some users into Uber One without their knowledge or consent.

• Delays and barriers to cancellation: Forcing users to navigate through dozens of screens and actions, and then requiring interaction with customer service, where wait times often extended hours or longer, during which consumers were billed again.

The lawsuit seeks restitution for affected consumers, civil penalties, and an injunction barring Uber from continuing the alleged practices.

New Jersey’s Role in Multistate Action

The coalition of attorneys general joining the case is led by Maryland Attorney General Anthony G. Brown. In addition to New Jersey, states involved include Alabama, Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, Wisconsin, and the District Attorney for Alameda County, California.

The case is being litigated in the U.S. District Court for the Northern District of California, where the FTC originally filed suit.

Consumer Complaint Resources

New Jersey residents who believe they were unfairly charged or misled by Uber One can file a complaint online or by mail:

• Online: Visit the New Jersey Division of Consumer Affairs website.

• Mail: Send correspondence to the Division of Consumer Affairs, P.O. Box 45025, Newark, NJ 07101.

More information about consumer rights and fraud protection is available at www.njconsumeraffairs.gov.