Pay Just $3 for a Movie Ticket Today at Select Theaters.

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Today. Saturday, September 3, is National Cinema Day, a newly created event that attempts to revive a struggling industry by dropping ticket prices to a level we haven’t seen in decades: $3.

For one day only, on over 30,000 screens, every movie, at every showtime, in every format, will cost just $3.

Some of the country’s biggest movie theater chains are participating in the national day of discounted tickets, like Regal Cinemas and AMC, along with hundreds of independent cinemas.

Cinema Foundation, a nonprofit subsidiary of the National Association of Theater Owners, is responsible for the creation of National Cinema Day in an effort to promote moviegoing and revive this struggling industry.

The new event falls on Labor Day weekend – traditionally a slow weekend for box office sales – and although August was a relatively quiet month for theaters with few major releases, June and July proved to be the best post-pandemic showings for the box office yet.

This weekend could be hit or miss for theaters, but more likely than not plenty of people will take advantage of this historic discount.

Search for a participating theater near you.

Movies playing this weekend:

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