All the New Businesses That Opened in Morristown in 2023, so Far


Morristown's 2023 Business Boom: From Gelato and Sports Memorabilia to Yoga and Beauty Services

The vibrant town of Morristown has been bustling with activity in 2023, as a series of innovative businesses have opened their doors, serving up an exciting blend of products and services to residents and visitors alike.

The year kicked off with the much-anticipated opening of Guerriero Gelato at 64 South Street.

Guerriero Gelato at 64 South Street

Making its debut on January 13, the award-winning frozen dessert shop took over the former Kilwin’s Space, boasting over 60 flavors of hard ice cream, gelato, Italian ice, cakes, and their new plant-based gelato, Verdi.

Founders Mike and Breanna Guerriero are also providing custom cakes, catering, and wholesale options, with plans for seven-day operations, curbside pickup, and delivery.

In March, the town greeted two unique ventures. Max on Morris, an 85-unit multifamily community at 175 Morris Street, celebrated its ribbon cutting on March 22.

Morristown Mayor Timothy Dougherty joined The Hampshire Companies to unveil this state-of-the-art residential offering.

Next, breakfast enthusiasts found a new haunt at Effin Egg, which commenced operations on March 30 at 30 Morris Street. 

Offering an array of fast-casual breakfast sandwiches, Effin Egg's inaugural day saw Mayor Dougherty in attendance to mark the milestone.

April 2023 continued the town's business boom with the opening of Moxie Salon and Beauty Bar at 43 South Street.

Founded by the "Moxie Twins," Jenn and Jamie Dunn, this full-service salon and beauty bar is committed to delivering exceptional hair care and beauty services at reasonable prices.

A day later, sports memorabilia buffs had reason to celebrate, with the unveiling of NoJobCards at 11 South Street, 2nd Floor.

The local card shop doubles as a 24/7 sports card and memorabilia streaming service, offering a one-of-a-kind blend of retail and entertainment for card enthusiasts.

As spring turned into summer, the former Gallery Egan and yoga studio Commit To Change reopened as TB Yoga House.

Located at 12 Community Place, the studio offers vinyasa-style yoga classes set to music, striving to be an inclusive, safe community space for personal healing and strength building. The studio welcomes all, regardless of age, gender, or skill level, making it a welcoming addition to Morristown's wellness scene.

Update: 6/26/2023 - June Openings


Sanofi, a global leader in healthcare, has recently marked a significant milestone with the groundbreaking of the new M Station West located at 100 Morris Street. This innovative facility represents a firm commitment to pioneering advancements in the field of health, enhancing the local community's economic vibrancy. 

 Designed to be a hub for discovery and innovation, M Station West is not just a physical space, but a symbol of Sanofi's mission to empower life through transformative healthcare solutions. The groundbreaking occasion manifests Sanofi's enduring pursuit of excellence and dedication to their global healthcare mandate.


7-Eleven, the world-renowned convenience store chain, has expanded its reach with a new store now open at 109 Morris Street. With its signature blend of convenience and quality, 7-Eleven continues to bring everyday essentials closer to the local community. 

The store offers an array of products from quick snacks to household necessities, ensuring a one-stop-shop experience for customers on the go. 

The opening of the new 7-Eleven at Morris Street signifies the brand's commitment to serving local communities, continuing to cater to their customers' needs around the clock, every day of the year.

These new ventures add to the vitality and diversity of Morristown, enhancing the town's reputation as a thriving hub for innovation, creativity, and community. As we move further into 2023, Morristown eagerly anticipates what other exciting enterprises will join its vibrant business landscape.

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