Morristown's M Station, the burgeoning downtown development on Morris Street, has announced its first retail tenant - the esteemed fast-casual restaurant chain, Sweetgreen. This strategic move further fuels the transformation of the downtown area into a thriving hub for business and recreation.
SJP Properties, the real estate developer behind the project, has confirmed that Sweetgreen will occupy a 2,646-square-foot space at the base of the development’s east building. This location places the eatery right below Deloitte LLP, a multinational professional services firm that is the first occupant of M Station's 120,000-square-foot office space.
The arrival of Sweetgreen also coincides with SJP's recent groundbreaking for M Station West, where pharmaceutical giant Sanofi is scheduled to occupy a staggering 260,000 square feet starting in 2025.
“Sweetgreen’s arrival at M Station validates our hypothesis that nationally recognized brands will be attracted to the significant increase in daytime foot traffic and activity in the area," remarked Alexander Erdos, Senior Vice President of Leasing and Marketing at SJP Properties.
Erdos said he sees the addition of high-quality dining options and retail amenities as crucial to the project's success and an exciting milestone for Morristown.
Designed by the globally renowned firm Gensler, M Station is rejuvenating a former strip mall site near the Morristown train station. The location boasts two office buildings, each offering expansive, light-filled spaces and high-performance infrastructure. These buildings are connected by a 1,000-car parking structure that serves both the office and retail tenants.
In addition to Deloitte, Sanofi is set to join the M Station community, planning to relocate approximately 1,900 professionals to the area. Such a prominent influx of corporate presence is expected to further boost the area's vibrancy and economic potential.
The deal with Sweetgreen provides a welcomed dining option for both M Station's growing workforce and Morristown's residents.
Glenn Beyer of Newmark, who represented the property in the leasing process, said, "With the surge of Class A office building development and increased daytime population, the addition of Sweetgreen offers a much-needed option of high-quality, quick-serve food."
Beyer also noted the ongoing development in Morristown, including Valley National Bank's new headquarters on Speedwell Ave, underlining the growing demand for quality dining choices in the area.
M Station's plans are not just limited to commercial space. The development aims to foster a pedestrian-friendly atmosphere, with its buildings set back 45 feet from Morris Street, creating a landscaped promenade and two public plazas complete with seating areas.
The anticipated opening of Sweetgreen at M Station symbolizes an exciting evolution for Morristown, offering promising opportunities for residents, businesses, and the broader community alike.